Starbucks Coffee Company today unveiled a series of innovative customer-facing initiatives at its Annual Meeting of Shareholders. Howard Schultz, chairman, president and ceo, shared his vision for transforming the Starbucks customer experience and reinforcing a strong foundation from which to grow.

Starbucks has aquired the Coffee Equipment Company and its proprietary Clover® brewing system. This revolutionary brewing system gives you the power to brew each cup to order according to each coffee’s unique characteristics, in a fraction of the time of other single-cup brewing methods . Starbucks will also be reinventing their in-store brewed coffee, scooping and grinding a new Pike Place Blend daily,connecting customers to the early days of Starbucks, as well as having coffee brewed every 30 minutes.


Also introduced today was the Mastrena, a new state-of-the-art espresso system that provides the perfect shot every time and features a lower profile, to allow baristas to be able to visually communicate with customers.

The first phase of the Starbucks Card Rewards program was also revealed today which rewards registered cardholders and provides unique new benefits such as compimentary customization and drinks, as well as free in-store wifi.

Lastly an expanded relationship with Conservation International that enhances Starbucks 37-year commitment to ethically sourcing the world’s finest coffees and reaffirms Starbucks leadership position in sustainable sourcing and climate preservation.