As with the evolution of anything, the longer things are around the more they stray from their traditional forms, and such is the case for many of the gins on the market today, New Amsterdam Straight Gin falling smack into the middle of that category.  Packaged in an attractive, geometrically shaped, diamond glass bottle, featuring the Empire State building on the inside, this gin exudes the confidence of a gin in a much higher price point.

As you twist the cap off the bottle, you get that familiar whiff of your traditional London Dry gin, but that is where the similarities end.  If you are looking for a gin with a big bold flavor, then this is not the one for you.  Rather, this is a gin for those who are looking for a softer gin.

Winner of a double gold medal at the 2010 San Francisco World Spirits Competition, New Amsterdam gin is incredibly smooth, and opens with a sweet, citrus and floral aroma. The palate is smooth and tangy, with more citrus notes than juniper. The finish is thick, filled with citrus and considerably dry.
  The promotional materials claim you can enjoy this straight or over ice, and while that isn’t my personal style, I will say that yes you can.  Where this gin really shines is mixed into a great cocktail.  New Amsterdam, makes a great G&T, Collins, Clover Club, or any other cocktail that contains citrus or fruit.   Unlike other non-traditional gins, such as Dry Fly, or Hendricks, the New Amsterdam will fit into any role that a  London Dry would traditionally fill, albeit with less of a juniper kick.

Priced around $14 for a 750ml bottle, New Amsterdam is a great gin at an excellent price point, and would make a good addition to any bar. It has a place in mine. Cheers!


** The New Amsterdam Straight Gin reviewed was provided to me by DeVries Public Relations. For my policies on reviews and product samples, click here.